Tachibana Yu, an office worker, has a crush on a female employee in his company. He happens to learn that her type of guy she likes is a hero character from a romance comic book, a cute guy with a cute face. In order to win her heart as much as possible, he decides to try to get close to that character, but he has never been popular with women before and does not know how to become that character. So he asks for help from Shoto, Yu's childhood friend who has always loved girls' manga and otome games and is a sucker for all things cute. At first, Shoto is puzzled, but Yu's enthusiasm makes him reluctantly accept and agree to help. Will Yu be able to win her heart? Will their “bruised and cute boy plan” succeed?